Behind The Brand
Hi, I’m Jess!
If we were chatting over coffee (which I’d probably be sipping between running after my three kids), I’d introduce myself as Jess - the wife, the mum, and the woman always chasing a moment of calm in the beautiful chaos of life. But beyond those roles, I’m also just Jess - a coffee addict, sunrise admirer, handmade enthusiast, and creative soul who finds solace in the rhythm of the ocean. The beach is my happy place; sandy toes, crashing waves, and the sound of the sea filling my soul.
The journey to creating Soul Full Of Violet has been anything but linear. It’s a reflection of my growth, my struggles, and my passion for building something meaningful.
It all began during a tough chapter in my life. After the birth of my youngest, I found myself quietly struggling with anxiety. It started small but grew into overwhelming days where fear and worry became my constant companions. Like so many women, I became a master of hiding it; even from myself. It wasn’t until a kind colleague recognised my struggle that I finally broke open, faced my reality, and started to heal.
Through that journey, I’ve learned the importance of self care, saying no when needed (this one will forever be a work in progress) and prioritizing my own wellbeing. I’ve realised that being a wife and mum doesn’t have to define my entire identity, I’m also allowed to be Jess.
In 2019, I created an Instagram page as a creative escape. What started as brand repping turned into something more, a space where I could share my journey and connect with other women navigating their own paths. It became a platform for creativity, growth, and building meaningful friendships.
That love for creativity eventually led me to experiment with crafting in my shed. While my original plan was to sell handcrafted homewares, the universe had a different vision. Conversations with inspiring women helped me realize my true passion: supporting women, especially mums, in creating calm amidst the chaos.
Soul Full Of Violet was born as more than just a store; it’s a community and a space for connection. Here, you’ll find beautiful home decor, self care treats, and resources to help you rediscover yourself and create a space that nurtures your soul. Whether you’re a mum finding her way or a woman embracing her individuality, this is a place for you.
The name Soul Full Of Violet holds deep meaning for me. Violet was my late grandma’s name and my baby girls middle name. Grandma was a strong, gentle, and fiercely loving woman who left a lasting mark on everyone she met. This space is my way of honouring her memory by creating something as beautiful and meaningful as she was.
Thank you for being part of my journey. I’d love for you to join our Instagram community; a place where we can grow, share, and support one another. Together, we’re stronger, and together, we thrive.
My inbox is always open.
With so much love,
Jess x